On April 12, the “2024 Functional Games Education Integration Forum” was held at the comprehensive campus of Changchun Jilin Academy of Art.This forum was guided by the China Audiovisual and Digital Publishing Association’s Game Working Committee, the National Computer Basic Education Research Association of the National College, the Jilin Academy of Arts, the Social Value Research Center of the Chinese Institute of Game Industry, and the Organizing Committee of the National College Game Creative Competition National UniversityHosted (hereinafter referred to as “Organizing Committee”), hosted by Jilin Academy of Arts, the Institute of Animation Academy of Jilin Academy of Arts, and Tencent Interactive Entertainment Tianmei Studio Group, Tencent Mutual Entertainment Social Value Research Center, China International Game Education and Industry Alliance Special Specialsupport.This is the second session of the forum.
The forum focuses on the research and creation of functional games, and uses the “Yuanmeng Star National College Game Creative Competition” (hereinafter referred to as “competition”) as a case to discuss issues such as integration of production, university, research, and future game education and creation.
With the continuous development of game technology, the creation of UGC (user -generated content) in the game is showing great potential.During the collection of this competition work, experts from the organizing committee observed that with the help of the new AI tools, the game can provide an agile, low -threshold creative tools and a broad creative communication platform for every individual who is creative.Many non -professionals have the opportunity to use the game as a tool for their expression, creation, and teaching.This means that in the UGC creation ecosystem, the boundaries between players and creators, “play” and “creativity” have been gradually broken, and everyone can become “creators.”Through the imagination and creative power of many individuals, games with multiple scenarios such as culture, cultural tourism, science popularization, education, etc. have enriched the attributes of the game as super digital scenes, and the diversified functionality and social value of the game are constantly excavated.
Zheng Nan, Deputy Secretary -General of the China Soundlord Association Working Committee and deputy dean of the China Institute of Game Industry, pointed out that functional games can not only provide entertainment functions, but also play a role in education, training, simulation and other aspects.New paths of fusion to improve social production efficiency.She said that the Game Working Committee and the China Game Industry Research Institute have always paid attention to research on the field of functional gaming industry and game social value.
Huang Xinyuan, secretary general of the Ministry of Education’s Animation and Digital Media Teaching Commission and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, stated in his speech that we must enjoy “changes” and increase attention to game education.Functional games can better lead education, training and other industries; pay attention to “inheritance”, and “relay” for generations of functional games, and the persistence of generations of generations; we must bear the “responsibility”, Erotic, do not neglect, everyone is struggling to forge ahead, and a new chapter.
Ye Hui, the person in charge of the operation of the “Yuanmeng Star” project team of the Tencent Interactive Entertainment Sky Studio Group, pointed out that when we launch this competition, we want to provide more opportunities for creators and students to display themselves and verify themselves.We have also set up tracks and creative themes such as humanities, science popularization, and we hope to discover more creative works that show more excellent Chinese traditional culture and have good social value to cultivate and transport more digital talents for the industry.We believe that in the future, by combining games with colleges and universities, students who can further stimulate students ‘interests can be further stimulated. At the same time, students’ innovative ability and practical ability can be cultivated to make dreams, dreams, and dreams for young artificial artificial artificial artificial artificial artificial arts!
Zhang Donghang, Secretary of the Party Committee of Jilin Academy of Art, announced the opening of the forum and unveiled the joint R & D laboratory for both parties with Ye Hui.The laboratory aims to promote cooperation in industry, university, and research, and encourage more teachers and students and students to carry out high -quality UGC creations.The Ministry of Education’s Animation and Digital Media Education Member, and the virtual reality of Jilin Institute of Animation and the dean of the Academy of Film and Art, Huai Yongjian, gave a speech, congratulating this forum.Zheng Yi, deputy dean of Jilin Academy of Art, presided over the opening ceremony, and Shao Bing, deputy dean of the Academy of Animation of Jilin Academy of Art, presided over the forum.
In December 2023, “The Star of Yuanmeng” announced the National Universities Game Creative Competition Plan.The contest was guided by the Game Working Committee of the China Audiovisual and Digital Publishing Association, guided by the National Computer Basic Education Research Association of colleges and universities.More than 80 colleges and universities participated together.The competition has a track of humanities, science popularization, etc., and encourages students to actively explore social value creation.
On March 20th, at the 2024 Global Game Developer Conference (GDC), Tencent released the AI engine -GIINEX of the self -developed game AI engine.Based on the generation AI and decision -making AI technology, the engine will provide a wealth of AI solutions for the entire life cycle of the game. Using large models and other generation AI technologies to provide players with a series of UGC level design tools available in games. At presentLine on the game “Yuanmeng Star”.From inspiration to building construction, to color matching and art design, AI tools help players to improve their creative efficiency, easily transform creativity and gameplay ideas into personalized game levels, so that zero -based players can easily create 3D models.
In the forum, more than 30 guests from Communication University of China, Beijing Normal University, Jilin Academy of Arts, Lu Xun Academy of Fine Arts, Nanjing Academy of Arts, Sichuan Academy of Music, Macau University of Science and Technology, and other universities such as empowering functional games to empower college education and industry -university researchExchanges on topics such as fusion.
Chen Jingwei, deputy dean of the School of Animation and Digital Art of Communication University of China, pointed out that while seeing AIGC opportunities, we should also see some risks. If we will lose innovation, will future works be too thunderous.It is dangerous to fear that AI or excessive dependence on AI. Analyze and understand the ability and limitations of AI. In the AI era, learning to use AI to highlight the value of people. It is the first subject that our contemporary game design educators must face.
He Wei, a professor at the School of Art and Media, Beijing Normal University, pointed out that digital creative play is a daily behavior that is often ignored. It is related to games, but it is not equal to gaming or gaming.Creative play is dominated by free creation. Players perform activities in accordance with their needs, interests and wishes during the play, and do not deliberately pursue external results.For example, “Yuanmeng Star” provides players with a platform for UGC creative creation or has the potential to become a “digital creative game platform”.
Shang Junjie, an associate professor and researcher at the School of Education of Peking University, shared the video. He pointed out that the best way to learn is a happy learning for primary and secondary school students.The elderly must also return to the essence of education, so that everyone can enjoy happiness and happiness.These are inseparable from the game and the cooperation between enterprises and universities. I hope everyone will work together to provide more excellent game products for the education field.
Liu Zheng, a senior project manager of Tencent Mutual Entertainment Social Value Research Center, shared the industry -university -research cooperation project in recent years. He said that under the guidance of industry associations, we hope to use good industry -university -research cooperation to let the future industry practitioners in universities know more about the future industry practitioners to learn more about the future industry practitioners who know more about the future industry practitioners.Functional games and rich functionality.He said that with the development of digital technology, the essential attributes of games as super digital scenes are becoming consensus.With more open scene connections, with the help of game technology, the potential of the game will be continuously excavated.
