1. What is the background of the “Action Plan”?
The first is to implement the work deployment of the municipal government.In 2024, the Beijing Municipal Government’s work report clearly proposed the development of service consumption development such as food, fashion, exhibitions, performances, ice and snow, and beautiful health, improve the supporting facilities of surrounding consumer stadiums, museums, etc.The integration and development of the multi -consumption format of Shangwen Travel.That is: better satisfaction from survival consumption to developmental consumption, from commodity consumption to service consumption, from single consumption to multi -consumption integration and upgrading trend.The third is to integrate high -quality resources to form a superposition effect.The city’s commercial, forestry, forestry, water, forestry, water and water are excellent endowments. The number of world cultural heritage ranks first in the world. The area of large commercial carriers in the stock is second in the country.Drinking the amplification and superposition.
2. What are the main goals of the “Action Plan”?
Strive for the end of 2025, the ecological pattern of multi -consumption formats such as commercial, tourism, forestry, and water in commercial tourism, forestry, and water is initially constructed.First, the support of the carrier has been continuously strengthened, strives to cultivate more than 10 new projects of diversified consumption integration, and launched more than 10 commercial and integrated development demonstration business districts.The second is that emerging scenes continue to emerge, focusing on the cultivation of seven types of consumption scenarios such as blocks, near mountains, water, competitions, performing arts, nights, and numbers, and launch about 50 demonstration cases.Third, product services are drained.Digging in urban IP resources to cultivate new local consumer brands, and launch more than 10 representative lines of multiple consumption integration.Fourth, the development environment is more optimized.Cross -departments and cross -industry coordinated work mechanisms have been improved, and a number of support policies have been introduced.
3. What is the framework and main content of the “Action Plan”?
The “Action Plan” includes four parts: overall requirements, key tasks, implementation paths, and guarantee measures. Focusing on promoting the integration of diversified consumption formats, proposing “7+7+4” (7 categories, 7 paths, 4 guarantees) total 18 total 18) A total of 18Specific measures.First, the overall requirements are proposed by the end of 2025, and specific goals are proposed around the dimensions of carrier support, emerging scenes, product services, and development environments.The second is the key task section, propose to excavate the consumption scenarios of the neighborhood, create a consumer scenario near the mountain, innovate the water consumption scene, strengthen the active consumption scene, activate the consumption scene of the event, the prosperous night consumption scenario, the expansion of digital consumption scenarios, etc.EssenceThe third is to implement the path section, propose to build a number of multiple consumer integration new projects, promote the transformation and upgrading of a number of old consumer facilities, build a number of multiple consumer integration agglomeration areas, cultivate a number of multiple consumer integration brands, organize a number of multiple consumer integration activities, To build a group of “7 batches” measures such as a number of diversified consumer fusion platforms and optimizing a batch of transportation basic supporting facilities.The fourth is to ensure the measures, and propose to further strengthen coordination and coordination, strengthen policy support, optimize the business environment, and deepen publicity and guidance.
4. What are the specific measures for excavating neighborhood consumption?
At present, there are 1 national demonstration pedestrian street (Wangfujing Pedestrian Street), 5 national tourism and leisure districts (Qianmen Street, Sanlitun Taikoo Li, Chaoyang District, Beijing, 751 Tourism and Leisure District, Leado Holiday Plaza Tourism and Leisure District).In 2024, the Municipal Bureau of Commerce has issued two policies of the “Notice on Revival of the 2024 Supporting the Quality Improvement Project of the Commercial Circle” and “Notice on Call for the 2024 Supporting Commercial Pedestrian Street High -quality Development Project”.The main body has accelerated the upgrading and transformation, encouraged the creation of smart business districts, smart stores, and founded the development of demonstration business districts and demonstration shopping malls in the integration of cultural and sports, and promote the high -quality development of business districts and pedestrian streets.The Municipal Culture and Tourism Bureau will continue to implement the “Beijing Municipal New Consumption Award Measures” to support the development of “tourism+” and “+tourism” industrial integration new formats.
5. What are the specific measures to build near the mountain?
The area of Beijing mountain area accounts for about two -thirds of the total area, of which the area of Shenshan area accounts for about 42%of the mountain area, and the area of the shallow mountain area accounts for about 58%of the mountain area.Especially in the five ecological conservation areas such as Miyun, ecological resources such as mountains and forests are excellent.This city has further practiced the “two mountains” concept, guided and supported the improvement of leisure agricultural supporting facilities in the near mountain area, continued to cultivate leisure consumption scenarios, and formed typical cases such as the Four Seasons and Sea Scenic Area of Yanqing District.In the next step, the “Rural Tourism Promotional Program (2023-2025)” will continue to implement the “Rural Tourism Promotional Upgrade Action Plan (2023-2025)”, focusing on strengthening policiesSupport, further optimize the supply of rural tourism products, and cultivate new kinetic energy for rural tourism development.The first is to promote the development of rural homestays, focus on optimizing the approval process of rural homestays, innovative optimization approval services, etc., and stimulate the development of rural homestays.The second is to carry out the “Jinghua Township Rhyme” series of brand promotion activities, and invite the general public to “visit the suburbs of Beijing, Pinjing, enjoy Jingyun” to enhance the new main e -commerce operation capabilities near the mountains.The third is to innovate and create a series of theme products.Digging the “Jingwei” local specialty, combined with the four seasons to launch the “Beijing -made rural ceremony”; focusing on ancient tree culture, linking surrounding resources, forming ancient trees and rural tourism products; focusing on royal culture, launching a group of court goldfish, imperial emperor Li Zi, Buddha, BuddhaSee the agricultural cultural heritage experience project with special characteristics.
6. What are the cases of hydrophilic consumption?What are the specific measures for innovative hydrophilic consumption?
In recent years, the city has continued to expand the opening and sharing of the river and lake space, and the waterfront space environment has continued to improve. The city of the Yongding River flood delay reservoir is opened at 20 kilometers, and more than 70 kilometers of waterfront trails such as Qinghe and Chaobai River have been added.The construction of the second phase of the Wenyu River Park started construction.Complete the governance of the history and water systems of the jade belt river, the Nanchanghe and other core areas, and add color to the mid -axis.The Liangma River International Style Coast was selected into the first batch of national night culture and tourism consumption gathering areas, becoming the “best practice” of urban renewal.In the next step, we will make good use of the “Guiding Opinions on Standardizing the Updating Waterfront Space Renewal and Stimulating the Vitality of Urban Vitality (Trial)”, further formulate the implementation of beautiful rivers and lake construction plans, strengthen the planning and construction of waterfront space, and renew it.The activity provides a good basic environment, standardized the development of dragon boats, paddle boards, skating and other activities, and revitalize the historical and cultural landscape and commercial value of waterfront space.
7. What are the specific measures to strengthen performing arts?
The city’s acting market shows a booming momentum.First, there are diverse performance groups, with more than 801 performing art groups and more than 2,000 performing arts agencies.The second is that there are many award -winning works.The award -winning repertoires of the Wenhua Awards include the Kunqu “Dream of Red Mansions”, the drama “Mother”, the dance drama “Sky Road”, the dance drama “Five Stars Out East”, etc.; The Star Awards have also achieved “session award”, with a total of more than 100 award -winning works.Third, the festival brand gathering.In the past five years, 135 art festivals exhibitions such as the 13th China Art Festival, Beijing International Music Festival, Chinese Opera Culture Week, and the Chinese Peking Opera Art Festival have been held to form a highland of performing arts.In the next step, the first is to improve the performing arts policy and mechanism, implement the three -year action implementation plan of the “Beijing Construction” Acting Capital (2023 -2025) “, and focus on performing arts excellent, subject, market, space, brand, communication, ecology, ecologyPromote the mission in 7 aspects.The second is to build an entertainment brand matrix, rely on the Beijing performing arts service platform to continue to strengthen policy guidance, fund support and professional services, support boutique drama performances, optimize the layout of performing arts space, and promote online performing arts innovation and development.The third is to cultivate multi -acting space, build a multi -cluster -coordinated development acting space pattern, focus on creating 3 theater groups of Wangfujing Drama Valley, Qianmen Jingwei Cultural Experience Area, Tianqiao Modern Performing Arts Club, and create three characteristic performing arts in Sanlitun, southern and secondary center centerThe district encourages traditional theaters, park neighborhoods, cultural relic units, commercial complexes and other activated spaces and enrich the performance of performances, and create an innovative resident performance or experience scene with deep integration of cultural tourism.
8. What are the specific measures to activate the event?
Beijing has many stadiums and facilities, including the world -renowned stadiums such as the National Stadium (Bird’s Nest), the National Swimming Center (Water Cube), as well as a large number of community sports facilities and fitness venues.Successfully held the Summer Olympic Games and the Winter Olympics, actively introduced and cultivated various sports events, and accumulated rich experience in the event.In the next step, the first is to further improve the quality of its own brand events, do brand events such as the China Tennis Open, the Beijing Marathon, and the Beijing International Long -distance Running Festival to create an IP of the “Beijing Open” event.The second is to actively apply for more high -level international events, and strive to settle in each Winter Olympics venue. Continue to maintain the number of international competition events in the country.The preparation of the World Championships of the 2029 Swimming Championships.The third is to encourage the holding high -level international business events and mass competitions, encourage social forces to host international business competitions such as “three major balls”, bicycles, swimming, baseball, equestrian, etc.In the international commercial competitions of emerging projects, the mountain hiking conference, kite festival, sailing race and other ornamental and quality international mass competition activities are held.Innovate the emerging fashion campaign of sailing, paddle boards, flying plates, and waist flags.
9. What are the measures for consumption at night?
In recent years, the city has been implemented in depth the implementation of the Night Economy version 3.0 policy, and has released and promoted the 13 “Night Jingcheng” characteristics of the 13 “Night Beijing” characteristics such as Qianmen Dashui, China Trade, Sanlitun, Xingye, Liangma River International Fresh Coast, and Universal Studios.Consumption landmarks, 38 “Night Jingcheng” punch ladies, including Daijie, Chaoyang Dayue City, World Garden Park, Miyun Vientiane Hui, and 30 “Night Jingcheng” quality consumer living circle including Wudao Camp Hutong and Olympic Village to guide the cultivation of various districts to cultivateCreate 26 municipal “late -night cafeteria” characteristic catering districts including Heshenghui · 21 neighborhood, Xiaoyun Food Street, Wanfeng Road Catering Street.Promote the creation of 14 national night culture and tourism consumption agglomerations, including Qianmen Street, Tianqiao Performing Arts Area, and Leduoduo Holiday Plaza in Changping District.More than 30 museums such as the Capital Museum and the Chinese People’s Anti -Japanese War Memorial actively explore the delayed open service model.Promote the optimization of night traffic protection such as subway.In the next step, the city will closely grasp the trend of consumption and recover, and continue to play a leading role in the “night Beijing” characteristic consumption landmarks, promote the creation of national night culture and tourism consumption agglomeration areas, and stimulate night consumption potential.
10. What are the measures to expand digital consumption?
The city was successfully selected for the first batch of comprehensive information consumption demonstration cities selected by the Ministry of Industry and Information Technology, and cumulatively cultivated 26 national new information consumption demonstration projects, organized the formulation of Beijing local standards “Information Consumption Center Experience Specifications”, completed two batches of 24 citiesThe identification of the Consumer Information Consumption Experience Center is granted and awarded it, and the list of typical cases of intelligent sports of the Ministry of Industry and Information Technology has been cultivated in a total of 16 projects.Beijing Digitalman Base landed in Chaoyang District, linked more than 100 digital enterprises.In the next step, the first is to make full use of the new generation of information technology to cultivate new consumer scenarios.Increasing digital technologies such as artificial intelligence, ultra -high -definition, and Yuan universe have applied consumer scenarios such as cultural tourism, sports events, exhibition exhibitions, etc., and promote offline immersion in VR (virtual reality), AR (reality), MR (hybrid reality)New scenes of digital consumption are accelerated.The second is to iterate support policies to promote the improvement of network consumption quality and efficiency.Optimize the support policies of iterative e -commerce innovation demonstration projects, encourage enterprises to actively touch the transformation of the Internet, promote the development of new business and new models such as live e -commerce, instant retail, and promote new consumption quality and capacity.The third is to focus on live e -commerce and cultivate new kinetic energy on online consumption.Continue to promote the identification of the second batch of “Beijing Featured Live E -commerce Bases” to promote the gathering and upgrading of the city’s live broadcast e -commerce industry; organize a talent competition in the field of live e -commerce, promote teaching with competition, promote learning, strengthen live broadcastingE -commerce practical talent team construction.
11. What are the measures to optimize transportation infrastructure?
The first is to strengthen smart transportation guidance.Relying on the city’s first green travel integrated service (MAAS) platform, integrate all category transportation methods such as bus, subway, cycling, walking, rental (online), aviation, railway, self -driving, and self -driving.Internet platforms such as maps, provide citizens with integrated travel services of pre -wisdom decision -making, full -process guidance during the whole process, and green incentives after travel.The second is to speed up smart parking.Continue to improve the “one library” of the city’s parking resources, and at the same time, in accordance with the principle of “reaching a batch of standards and sharing a batch”, it promotes the release of dynamic data of operating parking facilities around the business district, and supports enterprises to provide public parking information guidance and other services in accordance with laws and regulations.The third is to strengthen the construction of the slow system.According to the “Slow Quality Improvement Plan for the” Fourteenth Five -Year Plan “period in Beijing”, the non -motorized lane rectification work will be completed to organize the construction of non -motorized lanes, and the construction of the slow -moving system will be extended from the core area to the outside.
12. What are the activities of “2024 Beijing Consumption Season”?
“2024 Beijing Consumption Season” integrates high -quality activity resources such as commercial and cultural travel in the city, with the theme of “Jingcai Consumption Jing Life”, combined with the annual consumption cycle and important nodes, set up the “1+17+14+N” activityThe framework, that is, starting with the Beijing -Tianjin -Hebei Consumption Season Liencing Campaign as the starting point and creating 17 municipal -level iconic boutique activities, and guide various types of market entities around 14 types of characteristic themes.Of these, 17 municipal iconic boutique activities include Shuangcheng Consumption Festival, China International Fashion Week, Beijing Fashion Week, Global LaunchFun, find the original old name, Yanjing International Beer Festival, Beijing Sports Consumption Festival, Beijing Farmers Harvest Festival, etc.
13. What are the successful cases of cross -border development of Guochao old -fashioned IP resource?What are the measures to promote the innovation and development of the old name?
In recent years, it has encouraged the old -fashioned enterprises to fully excavate IP resources and strengthen product innovation. For example, Wu Yutai cooperated with the National Museum of China, and selected four paintings in the National Expo Museum.Series products.Cai Bai and Beihai Park are jointly named, with the Northern Sea Park Kowloon Wall as the prototype, and launched the “Kowloon Xiangrui” series of cultural and creative products such as the “Kowloon Xiangrui” series of Footjin Ping An buckle, Footjin Ping An.In the next step, it will continue to implement the “Further Promoting Action Plan for Innovation and Development in Beijing (2023-2025)”, and promote the innovation and development of the old -fashioned names from multiple angles such as product services, technical processes, marketing strategies, and collection display.
Source: Beijing Business Bureau
Process editing: U028
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