Innovate the new scene of fashion national tide consumption, Shangcheng’s "new gameplay" brings a large traffic

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From May 1st to 4th, the three major business districts of Hubin, Wushan, and Qianjiang New City achieved sales of 748 million yuan, an increase of 5.4%year -on -year.During the “May Day” holiday, Shangcheng District closely combined the national tide culture with the trend of modern consumption, and launched a series of unique activities and experiences.
For example, the “Fashion Country Tide Season” of Qinghefang History district unlocks “new gameplay”, “Evening Wind Concert”, Opera Drama Exhibition, “Tianfeng Collection” market, trending float market, Huancui Tower Cultural and Creative Market, etc.The event was staged and exciting. There are businesses such as mountains, Yujian Cultural and Creative Collection Store, Zhu Bingren · Tong Tong, Hu Qingyu Tang and other businesses launched a series of discounts full of discounts. They are full of sincerity.
The series of activities show the cultural charm and trend of Qinghefang, which also effectively releases consumer potential.From May 1st to 4th, the Wu Shan commercial circle where Qinghefang was located achieved sales of 75 million yuan, an increase of 37.24%year -on -year, and a passenger flow of 10.43 million, 43.41%year -on -year.
In addition to the Qinghefang, the business districts, districts, scenic spots and businesses in Shangcheng District jointly created a series of new scenes of “fashion and national tide” consumption, which opened a new space for citizens and tourists to buy, visit, and fun.Among them, the Hubin Commercial District carried out experience interactive projects such as endless theaters, sunset concerts, camera NPC interaction and other global markets such as the market of Dawa Monster City, Huawei PURA70 and other pop -up stores; Qianjiang New City Commercial District opened the 5.1 wake -up plan; HangzhouThe Fashion Center launched the “Going to the Market” to show the sale of medieval furniture, designer brand, niche second luxury, etc., showing the diverse form of fashion;Disposal lottery and other activities.During this holiday, Manscar also united the De Shou Palace to draw inspiration from related allusions, collected cultural relics and oriental colors, launched a number of joint products to achieve cross -border scene integration, and it has also become a new “out of circle” of consumer brands.
The relevant person in charge of the Shangcheng District Commerce Bureau said that the business districts, streets and businesses will combine modern fashion with the national tide, and make the original single shopping venue into a cultural and social space.The consumption scenario that is more popular with young people has become a “two -way go” for young people and cultural heritage and consumption upgrades at the moment, injecting new vitality into the holiday economy.In the next step, Shangcheng District will closely follow the main line of the theme of the “Industry Breakthrough Year” and “Consumption Promotion Year”. It will continue to implement the new fashion consumption “stars plan” to deepen the creation of the big show in fashion, plan more influential national tideFashion activities, efficiency in innovative scenes, enhance experience, and stimulate consumption.
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