With the rise of the concept of health consumption, Baicaowei, as a leading brand of domestic leisure snacks, actively responds to the call of the times. It has launched the health food industry alliance with JD Supermarket and many authoritative industry associations to promote the development of the health food industry and satisfy the developmentConsumers’ dual pursuit of healthy and delicious.
The health food industry alliance was established on the eve of the opening of the “National Sugar and Wine Commodity Fair”, marking that the health food industry has entered a new milestone.The alliance brings together industry giants such as Jingdong Supermarket, China Light Industry Federation, and China Bakery Foods and Sugar Industry Association, and is committed to promoting the innovation and popularity of healthy food.At the same time, “2024 White Paper of Jingdong Food and Beverage Health Trends” further clarified the development direction of the alliance, interpreted the twelve consumption trends such as the same source of medicine and food, and high nutritional density, and provided a clear path for the healthy development of the industry.
As an important member of the league, Bai Caowei has begun to transform the brand to the health snack field since 2022.In order to create healthy foods such as the “Taste and Fruit Daily Nuts” series, Baicao flavors not only attach to improving the taste and quality of the product, but also devoted their efforts to the healthy value of food.Bai Caowei Nut Series selects global high -quality raw materials, actively establishes long -term cooperative relationships with global origin, trace the source of planting and farms, and realize direct mining of global original products. High -quality raw materials such as fresh nuts and fruits have become product nutritional content and taste.Assure.This measure of Baicao flavor not only shows its strict control over product quality, but also reflects the deep attention of consumers’ health needs.
The innovation of Baicao flavor is not only reflected in products, but also its contribution in industry development.In 2023, Bai Caowei supported the Chinese Nutrition Society’s “Chinese Nut Nutrition and Market Development White Paper”, which provided scientific basis and guidance for industry development.In addition, Bai Cao’s flavor appeared at the 14th Asian Nutrition Conference to discuss food health and future development trends with many nutritionists around the world.The establishment of the Health Food Industry Alliance undoubtedly brings a new development opportunity to the entire food industry.It not only builds a broader platform for the development of healthy food, but also promotes the improvement of industry standards and the awakening of consumers’ health awareness.
As a domestic leisure snack head brand, Bai Caowei will shoulder the heavy responsibility of leading the industry to the direction of health and quality.At the moment when the healthy food industry develops rapidly, the health food industry alliance will continue to deepen cooperation and exchanges between industry, promote scientific and technological innovation, and guide consumers to form more scientific eating habits.The continuous efforts of Bai Caowi in terms of product innovation and healthy promotion will consolidate their leadership in the health snack market, and will bring more diversified and healthier food choices to consumers, and jointly build a healthy, sustainableFood ecosystem.
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