Chao Journal reporter Chu Jingjun Correspondent Liu Fanglu Dong Weigang
In the Haining Economic territory, there is a hot land of innovative development. This is an economic development zone and Haichang Street at the border with many places.
In recent years, there have been industrial blessings such as pan -semiconductors and intelligent manufacturing, and the districts and streets have stood under the spotlight of Haining’s innovative development.
However, as a “core” industry gathering, it is also very “fashionable” here. Most of Haining’s clothing industry and socks industry companies are gathered here. The characteristics of industrial agglomeration are very obvious, and they have a deep industrial foundation and excellent development prospects.
As the shining business card of Chaocheng’s fashion culture, the district and streets are blooming a brighter fashion light with their unique strength, charm and vitality.
Weave a piece of cloth
With the increasing attention of the Paris Olympic Games, the enthusiasm in people’s hearts has become increasingly rising. At the same time, the production workshop of Zhejiang Dewei Technology Co., Ltd. is also filled with the same enthusiastic atmosphere.
Enterprise alone made short -sleeved fabrics for the host national athletes of the Paris Olympic Games, and provided more than 40,000 meters.
In fact, as early as 2023, Dewei Technology cooperated with two well -known domestic and foreign sports brands to start the development of several clothing fabrics required by the Paris Olympics.The company set up a R & D team. With rich experience and first -class equipment, it successfully designed and developed six or seven functional fabrics. After the customer placed the order, it entered mass production in September.
The fabrics provided by the Paris Olympics this time are also full of “black technology”.In the dazzling product exhibition hall of Dewei Technology, the reporter saw these magical fabrics.”On one side of this fabric, the side is light, and on the other hand, it will be used for the production of Chinese swimmers.” Xuan Dianwei, the associate of the Enterprise R & D Department, told reporters that the fabric mainly focuses on the light and warm and moisture.
The reporter was gently, and the fabric was very light.As Xuan Dianwei introduced, he also did an experiment with reporters: he dropped a drop of water on the fabric and was planted in less than a second. He was absorbed by the fabric in an instant. The reporter came forward and the fabric was still very dry.”This fabric can absorb its own weight of double weight.”
As far as Yu Yowei is concerned, it is no longer “rare” by the world’s top sports events.
Since 2008, Dewei Technology has served as the world’s 600,000 torchbear sports clothing fabrics for the Beijing Olympic Games, and the clothing fabrics of more than 30,000 sets (pieces) athletes and staff of the Beijing Winter Olympics, including the Chinese team’s ice and snow athletesAwards.At the Hangzhou Asian Games last year, Dewei Technology became the only knitted fabric company in our province to provide sportswear for Chinese teams.
For enterprises, it is absolutely powerful and quality proof to “face” in the world’s top competitions, and it is also an excellent opportunity to go to the world market.
How can we get the “admission ticket” of the World Sports event?There is no doubt that companies that can get “admission vouchers” and continue to dance with the World Sports event must have their own “magical powers.”
Dewei Technology is a high -tech enterprise, and it is also a global well -known sports and outdoor sports fabric suppliers. He has long -term partnerships such as Anta, Columbia, Adidas, Decathlon, and Feile.
The company’s hard core R & D strength is strong. Its R & D center is a provincial -level enterprise research institute. R & D funds account for 4%of the company’s output value, and dozens of new products are available every year.At the R & D Center of Zhejiang Dewei Technology Co., Ltd., the reporter saw two new product fabrics selected for the new provincial -level new products last year, namely gas gel insulation resistance to the ball -sucking fabric and A/R blending warmth.Sports fabric.Taking this gray gas gel movement fabric as an example, its thickness is only 1.13 mm, but the heating is very good. After professional testing, its insulation rate exceeds 30%.At present, this fabric has been favored by foreign customers such as Europe and the United States.
Dewei has repeatedly provided high -quality sportswear fabrics for Chinese team athletes, and because of its fabric is very environmentally friendly.The person in charge of the enterprise told reporters that all the five or six fabrics provided by the Paris Olympic Games were made of environmentally friendly yarns.”For example, the cola bottle, corners, and wornf fishing nets we see in our daily lives are recovered and reused. The upstream enterprises are made into environmentally friendly yarns, and we use these yarns to weave fabrics.”
Enterprises are more uniquely adopted by starch raw materials derived from renewable plant resources (such as corn, cassava, etc.) to carefully refine and woven them into unique yarn fabrics.This fabric not only has natural environmental protection attributes, but also has an excellent degradation -it can return to nature 100%after use, and does not add a burden to the earth.
Xuan Dianwei proudly introduced: “Our products are the commitment and practice of future environmental responsibilities. This year, the corporate R & D department has set the grand goal of 42 new products, and is close to half. These new products are of these new products.The vast majority of environmentally friendly fabrics are adopted. “
It is worth mentioning that enterprises are committed to overcome a cutting -edge technology -stroke fabric with a solvent -free film.This kind of fabric not only inherits the concept of environmental protection, but also integrates cutting -edge technology to ensure that while providing excellent windproof and waterproof performance, it also has a minimized impact on the environment.”We firmly believe that this innovation will lead the perfect combination of fashion and environmental protection to start a new chapter in the fashion industry.”
In this hot soil, not only the black technology fabrics full of innovation are brought together, but also the elements of fashion trends cleverly incorporated into it, making each piece of clothing look unique.
Talking about clothing here is always unable to turn around Anzheng Fashion Group. This is a brand of clothing.
At the beginning of the year, the spotlight of the fashion show was in Anzheng.New York Fashion Week, a world fashion stage, will always shine with inspiration of countless designers and brands.This year, the official schedule of New York Fashion Week has aroused widespread attention because a Chinese brand stands out and has become the only Chinese brand to appear on the official schedule.This brand is Juzui, which belongs to Anzheng Fashion Group.
“This fashion conference was very successful, and the national brand clothing was displayed to the world very well.” Zheng Anzheng, chairman of Anzheng Fashion Group, said excitedly that this fashion conference is also another successful attempt to succeed after Milan Fashion Week.EssenceFor more than 30 years, he and employees have done only one thing, that is, to do clothing, the goal is to be a famous brand created by the Chinese to change the public’s impression of Chinese brands.”This time, Juzui’s debut of the world’s top brand New York Fashion Week is undoubtedly an recognition of our brand status and international influence, and it is also an important testimony of attracting the world’s vision of Chinese fashion brands.” Zheng Anzheng said.
Here, black technology and fashion trends blend with each other, and jointly build a fashion world full of innovation and charm.Whether it is a futurist who is pursuing a sense of technology, or a fashionista who is keen on fashion trends, you can find his own unique style here.
Of course, building an industrial chain may be a more important task.After years of hard work, there have been industry -leading fashion companies, introducing 30 companies in clothing regulations such as Anzheng and Snow Leopard as the brand leader. In 2023, the output value was 2.5 billion yuan.
Make a pair of socks
Selling a pair of small socks to the world is what the needle is doing, and it is also done by districts and street socks.
In the smart factories that enter the needle of the needle, you can see the socks of socks factories that fly and workers gathered in the traditional impression.The mechanical sound of “Da Da Da” is introduced into the ear, and hundreds of woven machines are operating efficiently here, and a employee can be seen every few rows.A total of nearly 400 Ronaldian fully automatic sock weaving machines imported from Italy here, 40 workers’ daily output reached about 50,000 pairs.
“A pair of simple socks only need 3-4 color silk threads, and more complicated ones require more than 15 colors.” Tan Peiyun, director of the workshop, told reporters that there are 21 connectors in Ronaldi machines, that is, 21 species can be used in 21 species.Filament lines of different colors can fully meet the needs of complex patterns and styles.
“We can sell hundreds of dollars in socks now, and we are very popular with young people.” Tan Peiyun said that in recent years, under the “NBA+Star Effect+Cross -Border Co -branded” model, the popularity of the STANCE brand of the company has increased day by day, relying on rich patterns, which are rich in patternsThe pattern is strange. It seized the market of traditional sports socks in one fell swoop and quickly became a fashion brand that has been popular with NBA, MLB stars and Hollywood stars.At present, Stance is a joint supplier of NBA, MLB, NCAA and NLF.
A pair of socks sold dozens of yuan, or even hundreds of yuan. It is not unusual here in the past two years.Behind this is the exploration of socks companies on the road of boutique socks.
The socks here can be described as “Tibetan Dragon Crouching Tiger”: Yuli socks industry, “experts” created by baby socks. Its children’s socks are not only lively, but also plant environmentally friendly dyes and food -grade printing.”Eat” socks; Haining’s “old” socks company Han Paulo, in recent years, has benefited from research and development in recent years.Response, continuously enhance the production capacity of socks.It only takes 2 minutes and 22 seconds to change from a yarn to a fine workmanship, pattern and stylish boutique socks.
The sock industry is a traditional advantageous industry of Haining Economic Development Zone, which brings together a number of brand companies such as Needles, Wall, Yurun, Hanbaulo, Yuli, Wales, etc.
Selling a pair of small socks to the world is a subject that boutique socks companies have been studying, but it is not the final topic.In the international market, foreign companies have unanimously recognized Haining socks industry that good sock equipment, excellent product quality, and accurate goods.Waiting for countries and regions.It is understood that the district and street have 27 stockings companies, and in 2023, the sales output value was 2.011 billion yuan.
Fashion Water
In the busy production workshop, the “digital brain” is like a wise conductor. With an extremely accurate rhythm and coordination, it leads the harmonious dance of each production link.In the hustle and bustle of e -commerce live rooms, those high -profile fashion items seem to have magical power, refreshing the sales records again and again, until the cheers of “out of stock” are one after another.
When the night fell, the clothing market was still brightly lit. Among the car water, the emerging brands shone like a bright star, standing out, attracting countless pursuit of fashion.
Here, every day is full of vitality and vitality, and every moment witnessed the booming development of the fashion industry.
On this prosperous land, the three major industries of leather, textiles and clothing, and socks are the top. Its total output value of the enterprise is proud of the heroes, occupying half of the city in the city.
Fashionable blood flows here, and the pace of transformation and upgrading is firm and powerful.As a new engine of Zhejiang’s economic engineering, the fashion industry has become the star industry on this land.Entering towards the “fashion blue ocean” is an inevitable choice for the development of this land, as if the water is successful, conforming to the call of the times.
However, the road of moving forward is not a way.The former processing model has made this land slightly lagging behind the road of the fashion industry.The lack of R & D design, the weak influence of the independent brand, the lack of talents, and the disconnection of all aspects of the industrial chain have become stumbling blocks restricting the fashion industry.
But districts and streets have not stopped.They know that in order to truly lead the fashion trend, they must conduct in -depth transformation of traditional light industry, while paying attention to the service transformation of the fashion industry.The construction of environment, culture, and systems is equally key to provide solid support for the prosperity of the fashion industry.
Today, there are many high -quality companies with the “main force”. Through digital means, they continue to improve the fashion industry structure, organize various fashion activities, and jointly build a vibrant fashion creative industry ecosystem.Here, the fashion elements of “characteristic, personalized, branded, and internationalization” can be seen everywhere, which has become the brightest landscape on this land.
With the increasingly prominent industrial advantages, a group of high -quality companies with “main forces” have sprung up like rain. They are like a powerful engine to promote the continuous movement of the fashion industry.
If the industry flourish, the region is interesting.On this land, the fashion industry is experiencing the gorgeous transformation from “蛹” to “butterfly”, and its wings are flying high to welcome a better future.
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