On April 23, the New List Short Drama Conference was held in Shanghai. Zhu Linli, co -founder and chief content officer of Bibimbap Technology, a subsidiary of Micro -League, attended the meeting and delivered a speech entitled “Cultural Tourism Short Drama, grasping emotional value”.Zhu Linli pointed out that the current window period of layout of “cultural tourism+short drama”, one is the national level of policy air; the second is that the short video platform will give a certain traffic support for cultural tourism micro -short dramas;Technology and Micro -League marketing have precipitated some customer resources in the cultural tourism industry, and are actively communicating to contact the short drama cooperation.
This is the first public appearance after Bibimbap Technology has been acquired by the Micro League at the beginning of the year.It is reported that Bibibao Technology is gradually forming a multi -dimensional coordination with the micro -alliance marketing business sector.It is worth mentioning that Bibimbap Technology has cooperated with the cultural tourism departments such as Heilongjiang and Hunan.
Data Map Source: Visual China
On March 6 this year, Micro -League Group announced that 53.5%of Bibimbap Technology was obtained through strategic investment mergers and acquisitions, and the short drama track was officially deployed.After the merger, the Micro -League supplemented the content creativity in the field of short dramas, and became a full -link player with both content creativity, production, production, and operation capabilities.
For bibimbap technology, the marketing and ranking capabilities that Microcity is good at also supplements the blankness of the team outside the content creation.As Zhu Linli said in his speech, successful cultural tourism short dramas need to improve the content distribution capabilities of digital marketing, and build a full -link short drama business including IP creativity, film and television drama production, film distribution, and user growth.Sustainable growth of traffic.
In terms of the entire territory of the Micro -League, Bibibao Technology can well cooperate with the short video marketing, AI models, and overseas business collaboration with the micro -League, which will then produce the effect of 1+1> 2.With the current outlet of the short drama of cultural tourism, the efficiency of the two’s cooperation will be further enlarged.
Market trends and policy dividends are superimposed.
In recent years, the cultural tourism short drama market has been hot.
On January 12 this year, the State Administration of Radio, Film and Television announced that it will organize the creation plan of the “Following Micro Shopping Travel”, and proposed that in 2024, it is necessary to create and broadcast 100 outstanding micro -short dramas in the theme.develop.
Under the guidance of policy, local governments and tourist attractions have responded.On the one hand, they cooperate with professional film and television production companies to launch short dramas reflecting local customs.Video platforms such as Douyin, Kuaishou, Ai Youteng keenly captured the growth potential of cultural tourism consumption, and scrambled to deploy the cultural tourism short drama market.In addition to providing more traffic support for the short drama of cultural tourism, the platform also bowed to develop a short drama of cultural tourism. For example, Tencent launched “The Cloud of the Green Mountains and Green Water” and “Temperature”, and Douyin created “Looking for Song”, “My”, “My”Return to Wind”.
With the active investment in the government, platforms and other parties, the short drama of cultural tourism ushered in a rare opportunity for development.
Micro -League and Bibimbap have complementary advantages, and the first echelon of the cultural tourism short drama
At the time of the cultural tourism short drama, the market’s demand for the short drama of cultural tourism is quietly changing.The production of short dramas moves from a horizontal screen to a vertical screen, and then a large number of 80-100 episodes on the applet of the applet will completely detonate the market for a large 80-100 episodes, a single set of 1-2 minutes.The requirements of the rhythm and refreshing density are also getting higher and higher.
From the perspective of bibimbap technology, its White Studio has deployed short dramas since 2020. It is one of the earliest teams to enter the production of short dramas. At present, it has produced more than 200 short dramas.The maximum playback volume of the play exceeds 1 billion.The team has mature explosive short drama production experience, and provides high -quality short dramas for iQiyi, Kuaishou, Tencent, Mango TV, Youku, Douyin and other content platforms for a long time.
Especially in the current hot cultural tourism short drama field, the White Studio has been involved in 2022, and has produced a number of works with good reputation and levels.The drama support plan, “Naked Island” won the CSC Best Photography Award and the Best Film Award at the Planet Cinema Film Festival.
From the perspective of the Micro -League, first of all, in the field of market monetization, Micro -League marketing has a mature full -link marketing solution, accumulated rich marketing experience, and has deeply connected video numbers, fast hands, Xiaohongshu and other mainstream domestic mainstream in China.Short video platform, so as to make up for the shortcomings of bibimbap technology in the market, and improve the efficiency of short dramas.
Taking the cultural tourism industry as an example, through mature marketing capacity and big data analysis technology, Micro -League marketing has helped Wuzhen, Nanxun Ancient Town, Tonglu Chunyun Tongtianhe, Suzhou Yangcheng Lake and other cultural tourism projects and resorts to realize online drainage and lineLong -term growth of passenger flow.
Secondly, Micro -League marketing has rich shooting resources, which can better empower the production of cultural tourism short dramas of bibimbap technology.Micro -League Marketing Multi -scene short video production bases built in Shanghai, Changsha and other places have realized the integration of cross -regional content resources, thereby reducing the production cost of short dramas.Micro -League marketing has more than 300 professional short video teams, running through the full process of creative planning, video shooting, and post -production, which can coordinate high -quality short dramas.
Since being acquired in March, the production of cultural tourism short dramas of Bibimbap Technology, a subsidiary of Micro -League, has been closely launched.At present, Bibimbap Technology is working together to create a short drama “Female Book” with the theme of the “Women’s Book” theme with the theme of the national intangible cultural heritage “female book”.sex”.
In addition to the creation of short dramas, what is the commercialization of Micro -League marketing × bibimbap technology?
For Micro -League, the imagination space brought by mergers and bibimbap technology is not just as simple as improving content creative ability.Under the addition of technology and marketing capabilities that Micro -League is good at, the combination of Micro -League and bibimbap technology will also make commercialization performance.
The first is the mutual empowerment of AI and short dramas.In May last year, Micro -League released WAI -based AI application -based products based on large models, which can automatically generate product descriptions, grass planting notes, live broadcast drafts, public account tweets, short videos and copywriting, etc.Experience is continuous training and tuning.
With the continuous iteration of WAI, Bibibao Technology will automatically generate and optimize short dramas based on AIGC technology in the future, effectively improving the efficiency of short dramas and reducing production costs, but also opens the space for the commercialization of short dramas.
Similarly, the experiences and data accumulated by Bibibao Technology Services in different industries and creation of different themes and different themes will also inject continuous materials for the micro -League WAI to help the micro -League WAI improve the accuracy of automatic production of short dramas and short videos, and the accuracy of short videos, short videos, and the accuracy of short videos, and the accuracy of short videos.flexibility.
Another level is the differentiated marketing capabilities of the segmented industry, which will effectively improve the customer’s customer LTV (total value of life cycle).
As Zhang Wei, co -founder and CEO of Bibimbap Technology, said: “Once you find the organic combination of content and cultural tourism products, the commercial value of cultural tourism short dramas will be fully released. For exampleActivities and development of non -heritage cultural and creative products or actors can further amplify the commercial value of cultural tourism short dramas.
Dong Ming Xiaofeng
Li Haihui
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