Today, more and more young people regard “sucking cats and dogs” as a great joy in life, and pets are constantly expanding.Cute “hairy children” can not only relieve the pressure of work and life, but also bring people warmth and happiness.For the “shoveling officer”, the “hairy child” in the family is not only a pet, but also like a close family. Pet owners also like to dress up their pets.In their opinion, this is not only a personalized way to pursue fashion, but also a care for pet love.Recently, the first pet clothing store founded by the post -85s returnees has attracted the attention of the “shoveling officer”. The fashionable clothing, personalized accessories, and original designs in their stores make many “shit officers” want to stop.
Novel style:
Fashionable Fan of “Mao Child”
Sun He, the owner of this pet clothing collection store, is a post -85s return to return.When the reporter walked into the store, pure white dresses, purple puff skirts, skin jackets, sunscreens, back skirts … all kinds of styles and styles of pet costumes were dizzying.According to Sun He, most of the clothing in the store is a niche designer brand, and some of them are carefully selected from abroad.In order to show the clothing effect, Sun He often allows his pet to act as a model.”The clothing style of our store covers leisure, sports, dresses, trench coats, etc., which can meet different needs of pets in different occasions. It is as large as Doberss and small to teddy dogs. The size can basically meet the needs of all kinds of dogs.”Sun He said.
In addition to clothing with a wide range of styles, the reporter also saw that pets, traction ropes, pet toys, snacks, tableware, sleeping cushions and other items in the store were all available. The price ranged from ten yuan to hundreds of yuan.”At present, the consumer group in the store is mainly based on the post -90s. They pay more attention to the needs of brands, quality and personalization, and have a soft spot for unique products. At the same time, they also have their own ideas. The store will be based on customers according to customers’ customers.Actual needs to be personalized, focusing on a “unique and unique”. “Sun He said.
Tailored:
Meet the personalized needs of “hairy children”
With the increase of pets and pets, China is already the world’s second largest pet consumer market.The traditional “functional pet” method has gradually been upgraded to the “care of sex” method, and more and more pet owners have begun to pay attention to the spiritual needs outside the basic survival needs.Pet owners often project their own lifestyles to pets. In addition to the needs of basic life needs, they will also give birth to emotional needs and consumption upgrades. In addition to practicality and functionality, pet owners have also begun to pay attention to pet -raising life.Aesthetic and entertainment demand.
When asked why he chose to run a pet clothing store, Sun He said: “I believe many people cannot resist the hairy children’s furry body, cute big eyes and small expressions. Four years ago, I returned from abroad.Later, I raised two cats first, and then a fighting fight. Whenever I dragged my tired brain and body, I returned home and saw that they had already squatted in front of my doorstep to meet me and coquettish at me.All troubles will disappear at that moment.I am studying and designing, and I prefer different feelings and styles, so I want to open a pet clothing store that integrates personality, fashion and customized in one.Personalized design, because it is hand -made, the cycle is generally about 15 days.
“The pets at home are my first model. Each newly designed clothing and pet peripheral items will make them the first trial and trial. Customers also recognize our design style. In the future, I will launch myself to myself”Original clothing design brand” Sun He said.
Shenyang Evening News, Shen Bao’s senior media reporter Jin Dan
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