＂Topical＂ 2024 Casual Food White Paper Report Collection

Source: Top TECDAT

According to a report released by Ai Media Consultation, the size of the Chinese snack market in 2023 has reached an amazing 1165.4 billion yuan, and the overall market has shown a stable growth trend.In this huge trillion -level consumer market, the consumption habits and sales channels of casual food have become the two core elements of our in -depth analysis.Reading original text, Get the full text of the collection of special reports, unlockEssay110 research reports of leisure food -related industries.

At the same time, according to the data checked, China currently has more than 600,000 active enterprises involving “leisure food”.From 2020 to 2023, the registration volume of leisure food companies was 53,155, 93,350, 132,257, and 1,221,444. This data increased rapidly, which fully showed that the competition in the leisure food industry in my country is still extremely fierce.In such a market environment, how to effectively use enhanced brand influence and attract consumers’ attention has become a problem that companies need to solve.

The analysis results show that for the proportion of consumers who “want to buy”, the proportion of leisure snacks is 72%, the proportion of beverages is 51%, and the proportion of family planning is 30%.This data clearly shows that leisure snacks have a significant advantage in attracting consumers in real time, and their proportion is much higher than drinks and planning products.This also reflects that leisure snacks as fast consumer products, have strong market attractiveness and instant consumption characteristics.For merchants, understanding and grasping this consumption characteristics will help formulate more effective marketing strategies and improve sales effects.

In addition to the common node promotion and stocking behavior in online consumption, the consumption of offline leisure snacks shows higher randomness.When buying decisions, consumers are often affected by various factors, such as attractive promotional activities, the temptation of new products, and the attractiveness of product appearance and value.